BreakOut West is the primary event hosted by the Western Canadian Music Alliance – an organization created by the Music Industry Associations of British Columbia, Alberta, Saskatchewan, Manitoba, Northwest Territories and Yukon Territory – to promote and celebrate
western Canadian music. This year the event is being held right here in Kelowna. The Western Canadian Music Alliance values excellence, boldness, integrity, inclusivity and passion; values that carry us through all of our event vision and work with artists and industry.